Alban Gaffori - Sep 23, 2019

Why Is Inbound Strategy Crucial for Your Recruitment Planning and What Is the ROI?

Every year, you work on a staffing plan so you can budget for your HR needs accordingly. You go through all the right steps from aligning with the business plan to determining the talent required and analysing the gap with the skill sets you currently have in the company. 

But what do you do once the plan is ready? Chances are, you leave it in the folder on your drive and forget about it and don't open until next December. In reality, however, there is one partner that could help you to streamline your hiring processes - a recruitment agency, as long as it has the right tools to plan around your staffing plan. Read more in our article The Best Strategy for Intense Workforce Growth

So, how can a recruitment agency help you plan around your staffing plan? Let's take a look at the steps that will help you find the right talent when you need it.

A dedicated funnel

First, you need to create a pool of potential candidates, then mature it to move them from visitors to hot candidate for your company. 

Take a look at our top available candidates with the most sought-after skills of the moment:

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To build this solid foundation, you need to offer tailor-made content. In this way, you will create a pool of candidates that are compatible with your company culture. 

What is tailor-made content? It may, for example, involve attracting the candidate with general topics before suggesting more specific content until the candidate is introduced to the company that meets their needs. The aim of this is to demonstrate that the company culture can enable them to resolve their “pain points". This is how the conversion funnel is used to convert passive candidates. 

ROI of an inbound strategy

First, let's define inbound marketing. It's a methodology that attracts customers by creating value content and experiences tailored to them. While outbound marketing interrupts the audience with content they don't want, inbound marketing forms the connections they seek and solves the problems they already have.

Fun fact: HubSpot co-founder and CEO Brian Halligan was credited with creating the term “inbound marketing” in 2005. 

An inbound strategy has a crucial cost advantage. You will save a significant amount of money compared to traditional recruitment, which withholds 15-25% of the new employee's gross annual salary.

Why? Because it amounts to a revolving investment. You can amortise this cost on several candidates; this is called automation. Once your strategy has been implemented and your content created, you only invest once, but the results will be multiplied. Further, thanks to this same investment, you will attract profiles which are rarer and of higher quality (and therefore more expensive) thanks in particular to the tailor-made content offered to them. In summary, whether in terms of money or application value, the inbound strategy is currently the best option for effective and successful recruitment. 

Conclusion

A strategic approach to your hiring plan such as creating a funnel allows you to establish a constant flow of passive candidates who are compatible with your company culture until they are ready for a new job. Retroactive planning allows you to support talents on their journey and to contact them at the exact moment when your vacancy opens. 

Did you know that the Smart Recruiting® method combines employer branding and inbound recruitment? It allows you to set out your hiring plan efficiently to ensure fast and qualitative recruitment. Download our free white paper below to find out exactly how it works!

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Written by Alban Gaffori

Alban is a notorious multi-tasker and a pioneer in using digital technologies to reinvent today’s recruitment. Big believer in Smart Recruiting® as a tool to match top talent with the right employers. Privately a fan of mountain biking and hiking, he loves to travel to the four corners of the world.